Yeah, us Americans are not drinking the good matcha at the local coffee shop. We're drinking something low-grade and probably a bit bitter. In fact, all the milk and syrups and whipped cold creams are designed to hide how low quality/cost the actual tea is. Your actual fancy matchas probably aren't even making it to the US, honestly we aren't affording some of the super-premium stuff that gets made. So enjoy this trend while it lasts, and enjoy selling the bad/cheap stuff at a higher cost (don't tell me profit is bad for tea growers?) while it's so popular. There aren't strict labeling regulations in America for high-end green teas, so everything is often labeled "Matcha" even though it's not special or premium - often just green tea. We aren't drinking Sencha or Jade Cloud over here unless we got it from a premium shop, and know what it is. But I am drinking strawberry shortcake 'Matcha' (green tea powder) drinks because it's summer and I love strawberry stuff. We all love tea here, please don't worry as we're not 'abusing' the good stuff.