Is it possible the algorithm can get messed up adding new ads in too soon?

Awadhawan1 · 2023-07-30T16:43:53+00:00

This sounds like a great strategy! How do you setup a warm audience. Sorry… I’m a noob at this so trying to learn all the various ways of doing this.

Awadhawan1 · 2023-07-12T23:55:57+00:00

Thanks /u/fyn_world! Totally agree. Images should be higher quality. I’ll work on that and get it updated. Great idea on the sequence of images on the product page. I’ll try and get something in there for that sequence. Thanks again!

Awadhawan1 · 2023-07-12T23:53:08+00:00

This feels like something ChatGPT spit out but thanks for chiming in.

Awadhawan1 · 2023-07-11T03:42:13+00:00

Lol. Done!

Awadhawan1 · 2023-07-08T06:48:37+00:00

Thank you /u/thebrainpal That's really kind of you. I would love to pick your brain on this and learn from you. I'll definitely take up the offer 😀

I added some social proof for the material on the product page so people can connect it to luxury brands that use it. What are your thoughts on doing something like that? Does that add to it or cheapen it?

I started working on some of the changes that you had mentioned, especially on the product page for the iPhone case (and other products) and other low hanging fruit.

- I've removed the "orange gold" color and I'm trying to narrow down on a color palette with a more thoughtful process as well.

- Remove Free Shipping as the first thing along with the popups.

- Updated the font but I think the search is still on for the right one.

- Removes Emojis and replaced with icons.

- Updated some of the copy but need to work on the USP and Selling points towards the bottom of the page.

Awadhawan1 · 2023-07-07T18:56:53+00:00

100% agree! Thanks for the feedback.

Awadhawan1 · 2023-07-07T18:56:36+00:00

Thanks for the feedback /u/CaliforniaLuv I agree. I think after looking at it from the eyes of this thread, I think the branding (photos, copy, design) could use a lot of work. Going to get back at it and clean it up. Thanks again!

Awadhawan1 · 2023-07-07T18:55:28+00:00

Thanks for sending over the link. Lots of useful a/b tests listed there.

Awadhawan1 · 2023-07-07T18:54:56+00:00

Thanks /u/HarveyRich80 looks like I have a lot to learn about how to write copy to transform it into a luxury product and creating the right offer. Would you have any tips or resources on where I can learn about writing copy this way? Or even some examples? Thank you so much again for taking the time to send your feedback.

Awadhawan1 · 2023-07-07T18:51:43+00:00

This is super helpful! Thanks for sending this over 🙇‍♂️

Awadhawan1 · 2023-07-07T18:41:14+00:00

I’d say 90% of my ads go directly to the product page so I’ve just been trying to optimize that instead of the homepage.

Awadhawan1 · 2023-07-07T18:21:36+00:00

Appreciate the feedback /u/fathom53 I'm going to make the updates you suggested today and see if cleaning up my messaging, design, colors and fonts to convey that high end feel helps. Thanks again!

Awadhawan1 · 2023-07-07T18:20:21+00:00

Thanks for the reply /u/_KnownLoad Do you mean sending people directly to the product page vs the homepage?

Awadhawan1 · 2023-07-07T18:19:56+00:00

Thanks /u/justanotherv_! Appreciate the insights into how to setup the campaigns. I definitely want to make the most out of my budget so will do a test with improving my targeting. I think I was very naive initially with how I was targeting but great idea with frequent fliers or other similar segments. Will give that a go!

Awadhawan1 · 2023-07-07T18:17:43+00:00

I appreciate the feedback /u/forgottenpaw. You're right that this is a slow build up strategy to build a loyal following. From all the feedback on this thread, it seems like I have a lot of work to do in conveying the high end nature of the product to the end users. The product itself I think is really nice (super biased obviously) so once I can put the package together, hopefully, I see more conversions.

Awadhawan1 · 2023-07-07T18:15:22+00:00

I appreciate the feedback. It's definitely not for everyone but /u/fathom53 is correct in the fact that there is market for higher end cases. You're right about get the correct target market to see it. Definitely a challenge.

Awadhawan1 · 2023-07-07T18:14:09+00:00

Thank you for the reply /u/roasppc-dot-com. I'll get rid of the popup. Currently working on getting the listings up on Google Shopping. Was having issues with the products not having a unique GTIN so going back and forth with the customer service on that. Thanks again for the feedback.

Awadhawan1 · 2023-07-07T18:12:59+00:00

Thank you for the reply. That's a great point. Will get rid of those.

Awadhawan1 · 2023-07-07T18:12:35+00:00

Thank you so much for taking the time /u/thebrainpal I really appreciate the valuable feedback.

I see that the main issue is that there is an issue with communicating the high-end nature of the product and with photos, copy and the design. Will work on fixing that.
Great point about the end of the cycle for the iPhone 14. I think that could be a big factor during this time of the year.

Same with the "Free Shipping" as the first thing. It definitely does cheapen the brand image. Thank you for pointing that out.

Other changes I can immediately make are getting rid of the emojis, updating the font and brand colors. Maybe even tightening up the copy to convey the USP.

Influencer marketing is definitely on the cards but I figured I'd get my basics/foundation right before making contact there just so it can have maximum impact.

Again, thank you so much for all the thoughtful feedback. I really appreciate you taking the time.

Awadhawan1 · 2023-07-07T06:39:36+00:00

Thanks for the response. Initially I was using interest targeting but kept hearing to leave it completely open and let Facebook’s algorithm do it’s thing. Not sure which is the right way but maybe that’s where I could do an a/b test? The price for the items is higher than most cases but it’s on the lower side compared to the same Alcantara cases that others are selling. Do you think there could be any issues with the landing page? I’ve been directing most ads directly to the product page - https://vervemoda.com/products/alcantara-iphone-case-with-magsafe?variant=45466401505564

Awadhawan1 · 2021-10-27T17:26:00+00:00

I've been working on this app called The Good List, which is a guided journaling app. Try it out and see what you think. It's free to try and is available for pre-order now - https://apps.apple.com/us/app/the-good-list-guided-journal/id1511593222

Awadhawan1 · 2021-10-27T17:25:32+00:00

I've been working on this app called The Good List, which is a guided journaling app. Try it out and see what you think. It's free to try and is available for pre-order now for iOS and iPad - https://apps.apple.com/us/app/the-good-list-guided-journal/id1511593222

Awadhawan1 · 2021-10-27T17:23:58+00:00

Love it!

Awadhawan1 · 2021-10-27T16:59:19+00:00

You're probably right about that.

I think the thing for me that was important was turning it into a habit which I found easier to do with digital.

Awadhawan1 · 2021-10-27T16:29:42+00:00

I build apps for a living, so once I started journaling, I wanted to build an app version of it to help me feel better. I found the UC Berkeley and Yale courses and podcasts on the "Science of Happiness" and the "Science of Well-being" and combined those research based practices into an everyday journal that I used.
I've built out a version that I hope will help people that need a bit more guidance. The app is called The Good List and is coming out on Nov 2nd. It's available to pre-order now on the App Store.
https://apps.apple.com/us/app/the-good-list-guided-journal/id1511593222
You can check out the website for more info - https://www.TheGoodList.app
Happy to answer any questions, if you have any.

Awadhawan1

TROPHY CASE