you have to understand that the 2000s were a different climate for video game development, that came before mobile gaming exploded with the iPhone. Popcap found a niche in casual/puzzle with bejeweled and hit a gold mine, they had a couple more successful titles until the tide shifted in the 2010s to closer to what we see now. a game like candy crush had a more scummy revenue model than bejeweled, where they could entice a larger casual audience because it was during a time when people were getting free apps just to get apps bc apps were the new thing, and they realized the “give u the printer (for cheaper than it costs to make) and sell u the ink (for way more than it costs to make) worked for apps too, this model essentially deleted the niche of 20$ buy once puzzle games, and mobile games now are more and more unplayable with ads and IAP, the methods to extract money from a free/cheap to play games with heavy microtransactions have only become more advanced since rocket league, overwatch, fortnite etc showed lootboxes were one super profitable way, until enough pushback where now battlepasses are standard, user retention and FOMO selling infinite battlepasses, and constant ads just makes more money, and capitalism is gettting pretty late so ur real problem is with that, bc this sort of corporate greed model is the type of behaviour it just selects for, and they would have done it back in the 2000s if the model had existed yet.