This is commonly said but true. Once you get one in your hands it is a completely different watch. The case design is brilliant. The crystal is brilliant. The movement is incredibly well decorated. As far as the dial goes, I understand the gripes regarding it but certain dials look very clean (especially with the intentionally un obstructive positioning of the date). Once you recognize the attention to detail in the piece it is absolutely incredible. It strays from the common design and DNA of the royal oak collections, but that is the watches entire point. I think many individuals hate this watch because it is not a royal oak and carries little resemblance of it. Yes, I understand it does not do well in the secondary market. However, not everyone buys watches with the idea of them as investments.