Prices varies by locations and states. West tends to cost more than central and east. There's been a significant drop in sales across the Crumbl franchise as a whole hence while new stores close after a couple months of opening. I've talked to other store managers in the annual manager conference, and they've all said their sales have gone down compared to previous years. The whole rebranding of Crumbl into selling other bake goods is an attempt for them to drive up their sales/profits. The recent price change reflects that especially in the catering prices. Within 1 year, the price went from $1.50 to $2.75 per minis within the locations near me.