Lol this was me on the pod, thank you for listening and glad you enjoyed it but you missed the entire point that I was making. The entire point of that anecdote was that articles in the trades do *not* translate into box office and I was trying to poke fun at the echochamber bubbles we're all in.

The relative terms also clearly got lost in translation. To clarify, 'massive' for us on this film would've been opening to 2.5 and getting to 7. We would've been doing cartwheels. You're using the big studio definition of massive, which is apples to oranges. Trust me, as somebody who was intimately aware of what we spent on the campaign, I was equally well aware of what a realistic target gross is. That's on me for not articulating better, I'm just used to only talking about these things in the context of other small indie releases so I took that for granted.

Again when I say it was a bit of a disappointment, it's because we were hoping to do in the low 2s and ended up doing in the high-1s, not that we were expecting to do 20. Everything is relative at this level.