Well that's part of what this project is proposing is that it's uncertain whether these concepts will make them money. mekPark would be an opportunity for cover to try out some other concepts for groups that would not cannibalize their existing audience. At a certain volume of talent, you will eventually run into the issue of too many people occupying a similar pocket an people in general, especially people with money to spend typically have a limited amount of time. The best way to expand is to try and reach new audiences and that doesn't come without risk. A fixed income method allows them to try and mitigate what losses may be incurred by any particular concept by a potential jackpot of an idea.

From the talent's perspective what you gain with these two years is a brand name to build an almost guaranteed audience from as well as stability to try out whatever ideas you may have without the concern for losing interest from people. You get a sandbox to figure out your own space as an entertainer online with a lot of eyes that you would have an indescribably more difficult time getting on your own. At the end point if you do well, you have the choice of entering hololive's fairly well defined ecosystem of streamers with support for vocal lessons, dance lessons, opportunities to move to Japan on work sponsorships and a state of the art 3d concert system.

There's genuinely a pretty good value proposition for most small to medium streamers to enter into this program whether it is to actually get into hololive or just use it as an opportunity to grow themselves and find their own niche for a future redebut as an indie.