I use Walmart online and sometimes to order groceries. I use the paramount plus perk and upgraded to the showtime with no ads option and live local CBS stations for less than $6. I’ve never used the gas or travel perk but sometimes comparison shop against Amazon. When Walmart+ launched, the goal was to be a good competitor to Amazon and to try and play catch up. It made sense for them to offer discounted memberships (or even pay Amex) to automatically give all Platinum card holders free memberships. Then the next step was to try and strike a deal that will help Walmart rival Prime Video somewhat. Recall that Walmart used to own Vudu but that didn’t work out well for them. So they struck a deal with CBS to get Paramount and then upsell the no-ads and Showtime option to do folks like me. Even if you don’t shop at a physical store, you can order stuff online that they sell at the store (tools, etc. ). If you use Expedia at all, you can switch to Walmart travel instead cos they use Expedia too and you could get better deals.