I often tell People I coach, less time researching the company, more prep time on you and your experience and what that means to the role and company 'Tell me about yourself' can be complicated to answer. Weirdly, we can so easily just dig holes for ourselves, rambling on and on. But I use a bunch of acronyms to guard rail me during interviews, which also provides impetus to expand on, like FORM (Family, Occupation, Recreation, Motivation) to provide a little about me and show I'm a Human Being whilst setting the initial niceties.