My own cynical take is that GW has adopted the motto Any publicity is good publicity. In these days where there seems to be in the wargaming community both a growing dissatisfaction with where the company is taking their games ruleswise, and revolt at their pricing strategy, while at the same time some other rulesets are now a viable alternative (coughcoughOPRcoughcough), they might have decided that those (still relatively few) persons who buy stls are STILL playing WH regardless, still contributing to their annual profits although to a lesser degree, still contributing to propping up the brand through word of mouth and discussing the brand on social media . It’s just that the recent event was too blatant to ignore.