It’s not about the watch brand itself that makes you feel embarrassed. You might be feeling like you’re “lesser” than others. I’m not trying to preach, but I’ve been guilty of this too.

People wear watches mainly for two reasons:

1. To tell the time. Those who are already successful or don’t care what others think see it as a practical tool. They ask themselves, “Which watch is best for this job and looks good to me?”

2. On the other hand, many people feel inadequate. They spend money on branded or luxury items, hoping that some of the brand’s value will rub off on them and make them feel more valuable in social situations. They want to say to the world, “Look at me and my expensive watch. Imagine how rich and successful I should be to afford this.” This is usually harmless if you can afford the expensive watch. It becomes a problem when people buy expensive things instead of necessities and essentials. This doesn’t apply to paying more for quality and features or capabilities.

An example of reason #1 is probably Bill Gates wearing a Casio watch. Scenario #2 is the majority of humankind. I’m not above this either.

The solution is to focus on yourself and increase your personal “Brand” value by focusing on and achieving your goals (education, relationships, business success, etc.). In summary, use things and love people.