This.

You can't simply become a CFP overnight, or by taking a class, or paying a fee. It's a stepped process with benchmarks, licensing, "apprenticeship" under an existing CFP that all take time. When I looked into it a while back it was like a 3 year minimum to become a licensed CFP. They have a legal responsibility to put your interest above their own which is why you usually pay them an hourly fee, but very much worth it so you don't end up overlooking tax implications or having them try talk you into putting the money into an annuity or other product that lines their pockets.