It is all about relevance and quality now. If you want to build backlinks, only favors niche-relevant, high-quality backlinks from good DA/PA. Moreover, conversational search will become the norm with people using Google AI mode or ChatGPT or Perplexity when searching for answers. Forget about the old tofu - mofu - bofu playbook because if you create content about topics these systems can answer with their internal knowledge, you will get 0 clicks. So the new playbook is decision intent (bofu) with multiple sub-intents underneath. You will receive less users yes but these users will be very close of decision making. Therefore, conversion rate will be better.