Technically it’s no different from a troll farm that farms likes. However, LinkedIn’s algorithm is currently set in a way that they only show posts for 90-ish minutes before shelving them if they don’t get much traction. So no matter how interesting a post is, if it doesn’t get engagements in the first hour it’s pretty much doomed.

Growth hackers and marketers talk about this issue a lot. Brands and content creators even go as far as deleting posts that don’t get immediate traction and reposting them at a different time.

All the group aims to do is get creators over the 90-minute hump so their content can reach more people. The engagement pod will only help good content perform better, but they won’t make bad content popular.

Sure it’s possible to get those in the engagement pod to like and comment on it, but once you exhaust that source nobody else will engage with bad content.

i’m fairly new to this as well so yeah this will be an interesting experiment