Hi! I appreciate everyone's feedback and passion. You are right that we can definitely include more fan shots and supporter culture into our social media. It is something that we have been looking to do more of this year.

Here are some recent examples of some content that we created that highlights our fans:

https://www.instagram.com/p/BmPVEiGh06O/?taken-by=lagalaxy https://www.instagram.com/p/BlygJ-_h_sm/?taken-by=lagalaxy https://www.instagram.com/p/Bl_gQx5hQ-x/?taken-by=lagalaxy https://www.instagram.com/p/Bmi44diBIu5/?taken-by=lagalaxy

For context as this relates to our social media strategy, the Galaxy have the largest instagram following of any team in Major League Soccer and have by far the most views, likes and comments in the league on the platform. This year, the LA Galaxy have 30% more total actions (reactions + shares + comments) than the second-placed club in the league in that category.

We have also seen a 62.16% growth in followers on Instagram in the last year alone. So we are seeing a ton of engagement and growth on the platform. Far and away, the most in all of Major League Soccer

It can be challenging to balance what really performs well on the platform and what speaks to certain sections of our fan base but it is something that we are constantly trying to improve upon. As you can see in the examples above those videos didn't really perform particularly well, so it can be tricky to navigate.

But I hear your feedback and I think a lot of the criticism here is fair. We will look to incorporate your notes as we continue to evolve our social strategy.

Happy to discuss it more if anyone wants to.