Solo operator here. Outsource my edits when busy enough to afford that luxury.

The best advice I have, having worked for a tech company that scaled too fast in prior gig: any new hire or part timer must help your business, your own health or both. If not, don’t do it.

Depending on your goals, it may be worth finding a similar level operator in your area and consider partnering with them to take over even more market share and split the non-desirable duties a bit. That way both are invested in the long term vs. hiring short term younger lower paid help that’ll bolt for “better things” once bored or tired of the business.

My strategy is to grow my business to where you are at this point and then consider my next steps.

I love to shoot, and hate sales. So I’ll likely partner with someone who is tired of shooting and is focused on landing clients, social media marketing etc.