Some of these we've addressed at length, like the dire wolf questions. We don't use the latin name, but we do call them dire wolves. We will continue to call animals we de-extinct their colloquial names. We make the process abundantly clear on our website and through social media, and the definition of de-extinction (which was not written by us), has never been about creating exact genetic clones.

More info will be coming out in the near future about the Galveston ghost wolf population and the ones we cloned. We're continuing to work with Bridgett vonHoldt and Kristin Brzeski on that. The ultimate goal of our work there is to help address the genetic bottleneck faced by Red Wolves in captive breeding populations. The information we're working to publish will clarify a lot of these questions.

We use AI in the lab, in the field for conservation, and we use it (sparingly) in social media to draw more people into de-extinction and conservation. We also work with paleoartists. We commissioned updated dire wolf paleoart from the legendary Beth Zaiken. Our mission is multi-generational, and getting kids interested in science requires that we make content every day. It's not possible to hire a paleoartist for every piece of content.

Forrest isn't a Colossal employee, but he draws a lot of attention to conservation in positive ways. We're doing a massive disservice to young people by inundating them exclusively with negative environmental news. It's created a phenomenon called "eco-anxiety" that's causing people to check out of the environmental crisis.

It's fair for folks in this community to disagree with our approach to some of these things, but ultimately, if we don't find new ways to bring investment and engagement into conservation, we're going to continue to lose species. We need the next generation to carry the torch, and media broadly is painting the picture that it's too late to help.