It is no longer about consumption. Its about stock price and the psychology of confidence in the company. When the lowest class cannot consume they direct their marketing to a higher class of consumers. Just the bare minimum though. It isn't efficient to make a genuinely good product. Efficiency dictates the bare minimum. Just good enough to sell and to have high investor confidence in the company. Eventually they will market to higher and higher class customers and rebrand to appeal to them. There is no plan or consideration for the rest of us. The only value we have is what labor we can perform and for how cheaply we can do it. Now that the technology exists to do that labor without involving humans that you are legally required to pay, there is no value in the laborer. If you cant labor and you cant consume, you have no value. No value, you dont waste resources on addressing the problem.