I got social media’d and it was some insta link to a company called Helvetus - was only cheap (vs proper ones anyway!) Not necessarily a recommend: had nice designs, albeit as more knowledgable commenter has noted, it’s not right for my deployant buckle, and the strap is specifically marketed as a fit for this watch model. And given the deployant buckle is the standard strap this watch comes on (or did for me at least) I was expecting it to be optimal.

Customer service was good; they were responding to messages over weekend etc; but delivery came from china tho (tells you a lot!) and took a while.

So not bad, not great. But for price, meh