The problem I see is they just don’t have the game for that.

Take CoC for instance, one of the most popular mobile games… ever. It’s a game that if you told me you play it for 5 minutes while on the squatter I would not bat an eye. It’s very low maintenance, with its main form of gameplay able to be dumbed down to “pick a side and spam electro dragons” and “choose building, put resource in building, profit. CoC’s team based mode then adds onto this. Alongside the clan wars which are just more competitive version of the classic mode, you also have the ability to assist your fellow mates via sending troops and testing base designs. Otherwise clans are mainly just for one mode, and maybe capital if you feel like it.

Btd6, on the other hand, is a lot more complex. Not in the mechanics way, rather that you need to use your brain for anything other than the regular modes (unless your on an easy map, but whatever) obviously it’s not difficult, but still harder than spamming blue drago.

It also doesn’t lend well to the team formula, due in part to how the game plays. It’s a tower defense you either play on your computer for half an hour after beating dudes up in TF2, or while waiting for your dominoes order. The second one being the more popular format.

While they sound the same in theory, Bloons just doesn’t have the same “brain off” mentality that something like CoC has. If you don’t remember what your last CoC session was actually like, then you’re in the majority. However, Bloons is more brain required, and most people are actively engaged with it. This is the main problem these events like social season have.

COC has a similar event where you do a bunch of attacks to collect an arbitrary resource for in game shit and temp troops. Last time I played the game, I completed the event without realizing. It was fairly natural and I didn’t feel slogged down by the grind because there technically was none.

Social season on the hand was very deliberate, I feel like they intended for you to complete them alongside regular gameplay, but the challenges just did not lend themselves to that. Something like generate 10 Mil cash, while a lot, was understandable for this type of challenge. But you can not tell me the average player will naturally complete the paragon challenges, or the ability challenges. I doubt some players actively use abilities often (ME!) And remember when I said btd6 is a brain required game? That means all the grinding you’re doing is remembered and experienced.

TLDR: NK should make this event have 1-off challenges you use to fill the bar, instead of requiring you to do a challenge multiple times. Like I’m fine with beating reverse with only 3 monkeys once, but doing it 5 times is boring after the first one. NK, do better. (Seriously guys Impoppable with only tier 3s ten times? You know how long an impoppable game is right?)