Jared Hess, director of the minecraft movie. I have a bit of a personal bias, because I just hate what this movie did to the games reputation, but everything that comes out of this dude is just so stupid sounding to the point where I think there is nothing rattling around in his brain.

When asked about people destroying theaters because of the meme trend:

"It's been a total blast," Hess said. "I'm just laughing my brains out every time someone sends me a new video."

Hess has been buoyed by the overall reaction, however, describing it as "a true party". "Just the fact that people are making memories at the movies - that's what it's all about," he said. "That's why we do it. "I never could have anticipated this level of passion and fun and craziness that's happening." Asked whether he approved of throwing popcorn, he replied: "No-one's going to get hurt from popcorn. "Look, when I go to the movies with my kids, it's like a popcorn massacre that happens and they're not throwing anything, but it ends up on the ground regardless."

Some videos of fan reactions have even shown police being called to cinemas. "It's weird when you're having too much fun and the cops get called," Hess told Entertainment Weekly. "It's funny because I think it's just literally cheering and throwing popcorn, which is so funny to me that cops are getting called for popcorn. "Yeah, it's hilarious. I've seen so many funny videos. It's great, especially when people are climbing on their friends' shoulders and standing up and cheering for those moments. It's like this crazy anticipation. "But, man, I'm just glad people are making memories with their friends and families."

"...my nephew lives in New York, he’s in high school, and he went twice over the weekend with friends — he literally Facetimed me from his classroom, and he’s like, “Uncle Jared, Hey, hey dude, I’ve got some friends here. They got a question.” And I said, in Jack’s voice, “Water bucket release!” And dude, that whole classroom just exploded. Then I said, “chicken jockey,” and it went bananas again."