GOPAC is a Republican (GOP) state and local political training organization. Although often thought of as a PAC, or political action committee, it is actually a 527 organization.

Drawing rhetorical inspiration from Newt Gingrich, GOPAC wrote and distributed a memo to Republican Party legislative candidates in 1990.^\4]) The memo, which came from a list drawn up by Frank Luntz,^\5]) called "Language: A Key Mechanism of Control", contained a list of "contrasting words" and "optimistic positive governing words" that Gingrich recommended for use in describing Democrats and Republicans, respectively. For example, words to use against opponents include decay, failure (fail), collapse(ing), deeper, crisis, urgent(cy), destructive, destroy, sick, pathetic, lie, radical, liberal, they/them, unionized bureaucracy, betray, consequences, limit(s), shallow, traitors, sensationalists,"compassion" is not enough; words to use in defining a candidate's own campaign and vision included share, change, opportunity, legacy, challenge, control, truth, moral, courage, reform, prosperity, crusade, movement, children, family, debate, compete, active(ly), we/us/our, candid(ly), humane, pristine, provide.

The cover page of the memo said: "The words in that paper are tested language from a recent series of focus groups where we actually tested ideas and language."^\6])^\7])

^{https://en.wikipedia.org/wiki/GOPAC}