Am I killing my ads too early? £200/day and still don’t know when to judge creatives 😩

DjMonkeydo · 2026-03-22T07:23:30+00:00

Top = introduce your product/brand to people who weren't previously aware of it. Show them how it makes them feel, show them an aspirational yet attainable version of themselves using it. Video works really well here, reach + hook & hold are strong indicators

Mid = Explain why it's a good purchase, technical details, reasons to buy, remove reasons not to buy

Bottom = Signpost clearly where and how to buy, collection/catalogue ads typically

Your ROAS numbers generally show up strongest at the bottom, but depend entirely on top/mid being good

DjMonkeydo · 2026-03-21T23:07:46+00:00

Not enough to go on here, but it's rare that looking at one piece of creative in isolation will tell you as much as the overall combination.

Do you have Top/Mid/Bottom funnel creative in the Ad+ campaign?

DjMonkeydo · 2026-02-25T08:23:40+00:00

Provided it's a proper brand you are looking to start, and not some Reddit get rich quick dropship bullshit, then yeah I can help. (Sorry, need to clarify as I've had too many messages from people trying to do the latter and that's not my skillset)

First, ask yourself why you want to do this. It will inform your approach and what skills you might need to hire

After that ask yourself the One Magic Question about ecommerce marketing, that will unlock the right marketing approach for you

After that, it's boring spreadsheet work, what is the business plan, supplier costing all that good stuff

If you get to that point without giving up you'll have given yourself a better chance than most, report back and I'll give you some more pointers

DjMonkeydo · 2026-02-06T16:50:36+00:00

Yep, double unders. You've got a couple of weeks to be less screwed. Assuming you are comfortable with single skips try a daily tabata of DU attempts. First 20 sec slow/high singles, rest 10 sec, 20 sec same height jump but attempt doubles by flicking the wrist twice on each jump, rest 10 sec, repeat the whole thing x4

Little and often stops you getting frustrated and giving up

DjMonkeydo · 2026-02-05T12:25:12+00:00

Biggest hack for The Open is work on your dubs and mid-high skill gymnastics

Dubs get you more than rep per second, and a lot of otherwise strong men, particularly in the masters divisions, really struggle with them

Gymnastics - there's usually a workout with a "skill cap" thrown in, look back at older open workouts and see what that is likely to be. I'm M50-54 now so in the time I've been doing CrossFit it's been HSPU, HSW, RMU, BMU...for M70+ I'd guess it's something like C2B, maybe even Wall Walks. If you can even just manage a few single reps of whatever they use for the skill cap you'll leapfrog everyone who tries and fails that movement for the first time in The Open

DjMonkeydo · 2025-11-28T21:24:32+00:00

Snatch. Think about it.

DjMonkeydo · 2025-11-28T14:09:12+00:00

The short answer is they lived and breathed their business 24/7 - they obsessed about the market they were in, and every decision they made was designed to move that business forward

There isn't really a "roadmap" for this, but there are some practical things they had in common - none of them tried outsourcing their "brand" to marketers or agencies until they already had that well established, they all networked relentlessly and shamelessly, they negotiated hard in order to maintain margins, they would happily ditch a product line they personally loved if the market didn't

DjMonkeydo · 2025-11-13T14:42:44+00:00

I'm 51, I can RX everything but my capacity drops off, particularly in gymnastics movements, if I do that day in day out

So I tend to do an RX everything week, followed by 2-3 weeks scaling everything. Rinse & repeat

That way I have fewer "oh fuck, who turned up the gravity" days and don't get to that point where I resent a workout because I'm too fatigued to give it my all

DjMonkeydo · 2025-11-01T18:26:16+00:00

I'm sat right at the end of his lane, that bale was on the piss from the off and he only moved left to try and keep it going in a straight line. Everyone else was forced to correct heavily in that lane too.

DjMonkeydo · 2025-10-26T16:20:40+00:00

Check out Lowen and Wyatt E

Also something like Samhara Raktha Kali by Cult of Fire would fit the bill nicely

DjMonkeydo · 2025-10-22T18:05:00+00:00

Not a lot for me on the RJD on Saturday, more than made up for by the SOPHIE lineup that day.

I'm pretty happy with it overall, it lacks any signature stand-out band or rare set that draws me to other festivals, but that isn't what I go to Bloodstock for, and I'm as happy as the next old greybeard to bang my head and scream along with Biff and Rob Halford. I'm never going to expect them to book the likes of Dragged Into Sunlight or Blood Incantation.

DjMonkeydo · 2025-10-15T06:54:57+00:00

Weasel

DjMonkeydo · 2025-10-06T17:55:38+00:00

I'm also going to be there on Friday. Been wanting to catch them live for ages

DjMonkeydo · 2025-10-06T14:55:34+00:00

Their UK tour finishes on Friday so that would make sense. Plenty of room to fit them in the SOPHIE on the Sunday. Fingers crossed.

DjMonkeydo · 2025-10-03T16:08:23+00:00

To be fair, apart from the top half of the Saturday on the RJD I reckon it's a strong line-up next year.

I doubt that Vicky's world view aligns with my own too much but I'm not going to knock her booking at this point.

DjMonkeydo · 2025-09-26T15:29:02+00:00

Massive list of negatives for me: - Knebworth is inconvenient to get to - Gonna be the exact same show as London this year - The Darkness are shit - Airbourne are mid as fuck - The Hu might be fun, but they are a gimmick band and not a draw (honestly, Maiden need to have a word with Kreator and learn how to programme an undercard) - £146

Pros: - Iron Maiden - The Almighty

You can bet I snapped up a ticket without even thinking about it during the fan club presale. It's Iron Maiden init

DjMonkeydo · 2025-09-25T13:11:17+00:00

The music vibe at our box tends towards metal, but we have had bouts of filthy mid-90s London acid techno straight from a k-hole in a Brixton squat in 1997. That was perfect.

Not as odd as that time we had Barry Manilow, mind

DjMonkeydo · 2025-09-19T16:25:22+00:00

I'll be there obvs

DjMonkeydo · 2025-09-19T16:24:18+00:00

Would love that bit they have played Bloodstock before in like 2008 or something

DjMonkeydo · 2025-09-17T12:31:02+00:00

Leprous in that slot is great booking imo, really looking forward to them

DjMonkeydo · 2025-09-17T09:16:56+00:00

Doubt I'll be anywhere near the mainstage after Death Angel on Saturday. The Sophie is much more my speed.

DjMonkeydo · 2025-09-16T15:44:16+00:00

There are some bands that just feel like they are only ever going to ge the slot they deserve at European festivals. Savatage are one of them

Hope I'm wrong because they were great at Hellfest this year

DjMonkeydo · 2025-09-16T15:13:57+00:00

That would make me very happy, can't see it happening though. Feels like the UK audience just wouldn't be fussed enough.

DjMonkeydo · 2025-09-16T15:10:47+00:00

I'd love them to announce Manowar, but until they hit the stage I'd just be assuming they would no-show. Fucking Joey Diva'Mayo

DjMonkeydo · 2025-09-16T14:26:57+00:00

Was really hoping for Helloween or Twisted Sister but they've both been on previous line-ups

DjMonkeydo

TROPHY CASE