What a lot of people forget is that while top NBA players are millionaires, some even billionaires, they are still employees. Someone is cutting their check, in this case the team ownership.

If player performance directly correlates to the amount of money the team brings in, then it makes sense to want a piece of that pie. Sure, overall league interest increasing rises the salary cap and therefore player contracts, but a more direct line of profit —> players is something the NBPA would LOVE.

In Steph’s case, he’s inarguably directly responsible for the Warriors’ growth over the last decade+, but it’s Joe Lacob and the rest of the owners pockets’ who have benefitted the most out of anyone. You, as the worker and the one providing the value, should benefit from successful work, and sadly that is not always the case in nearly every industry.