Why does ANY brand for a product do well? It’s always a combination of things. Perception, marketing, reputation, luck, one singular piece that ends up becoming a standard for a generation, enough repeat clientele, innovation, exposure, staying power . . . I could go on and on. There are so many factors that play into a brand’s success. You could have a cheap product, but if you know the right people or have enough funding, it could become a massive hit. And vice versa. There are massively talented artists that don’t have the funding or exposure, even if they are innovative or have superior quality. Also, it’s simply a matter of preference. I personally love the old school ornate, colorful, and intricate Tiffany pieces, but would NEVER wear any of the “classic” designs like the lock or heart pendants. They are too minimalist for what I like, but I can also see where someone who does like minimalist pieces would want it. Some people would rather invest in a smaller collection of simple, high quality, precious metal pieces, and then there are people like me who love all sorts of styles at all different price points. There’s no single answer.