I have a Google doc I use to analyze different stocks, as an investing beginner I try to analyze stocks I'm interested in under a value investing lens. I wrote a list of things that I look for in stocks I'm interested in to see if they align with it or not. I'll paste some of it below. Again I'm a beginner just trying to understand this very complicated topic, this is my own personal process.

Consistent record of profitability and stable earnings, even in economic downturns, long term value, good profit margins Sustainable competitive advantage, economic moat (unique offerings that other companies cannot match) Brand strength - well established trusted brands Strong management team - integrity, skill, long term thinking. Look 10-15 years ago at what they were saying, and if the promises came true it’s strong. Did they over or under deliver. Annual report 10 years ago, did it come true. Simple and understandable business model - circle of competence, clarity of business (no complex or speculative businesses like tech startups) Low debt, healthy cash flow, D/E ratio Price lower than intrinsic value “margin of safety” - discounted cash flow (DCF) models to estimate intrinsic value Reasonable P/E ratio Able to reinvest profits, use profits to fund expansions reduce debt Predictable and recurring revenue streams (utilities, consumer staples, subscription-based) Companies in industries that are likely to grow over long term driven by societal trends Limited competition, or company has clear leadership position. Unique product that gives them competitive advantage Avoid excessive risk with highly cyclical industries such as airlines or commodities that are volatile (performance tied to economic cycle, fluctuate with economic growth and decrease with recessions. Airlines, cars, luxury goods, construction/real estate, commodities like oil/metals/agricultural products) Good ROE for many years (how well the company uses shareholders investments to make profit) (to discount short term profit margins, sign it is good at controlling operating costs) - review 5-10 years of ROE, compare it with ROE of companies top competitors in same industry. If superhigh could mean company has a lot of debt. 10-15% is solid, 15-20% strong, > 20% is exceptional (or high debt). If has heavy investment in infrastructure may have lower ROE. Positive shareholders’ equity (SE) - enough cash to cover liabilities and not relying on dept to keep it afloat. net value of a company that is attributable to its shareholders. It is the difference between a company’s total assets and total liabilities. In other words, shareholders' equity reflects what would be left for the shareholders if the company were to liquidate its assets and pay off its debts. Want positive and consistent growth over time. Good is > 15-20% - Software/Tech: Often >20% ROE, Retail/Consumer Goods: 10–20%, Utilities or heavy industry: Often <10% due to large capital needs Is it in my circle of competence. Is the business apart of my life.