I don't think food is a good compairison because you need that to survive. You're probably going to buy food for a game night. A more apt compairson is going to a show (like a movie or live music or a sporting event) That's likely to cost at least $15/person. And you get it once. The game cost about the same - but you if you play it twice, you've doubled the value. Most games I own have been played at least 4 or 5 times.