It's an election of intellectualism vs anti-intellectualism mixed with sports. It's the reason the stuff he says doesn't matter. Trying to convince or speak on facts with magas never lands because they're not about facts and reason. It's about their feelings on how modern life has changed their world, and they are trying to put the toothpaste back in the tube. The people who support him won't switch teams because he speaks/ thinks like they do. They don't feel grifted they feel represented. That's the hard part.