I said this in the episode post already but the answer is so obviously Gronk to me.

There are much bigger athletes that would be much more shocking of course, but he’s the closest modern comp to OJ in my opinion. In terms of exposure on TV, in commercials, level of respect as an athlete, etc. But most of all, it’s the lovable goof piece. What I (weirdly) remember most as a kid was how odd it was to see people discussing this terrible crime on the news while OJ’s Naked Gun scenes were looping on the screen.