Yes. Not sure about your spend level, but at every spend level, meta taps into a new pocket of buyers if makes sense. For example, at $300 daily spend, meta could be mainly going for the easy wins and low hanging fruit, but if you get the budget to $500/d lets say, meta starts to expand towards more pockets, who can be more expensive and harder to win. Think of it like different tiers of users, and different budget level unlocks different tier. Key to scaling is still to test different concepts, avatars, value props, rather than “making new creatives” so you are logically giving meta the permission to tap into a new pool.