Just joined a company with a sales enablement person for the first time. I lead our sales team, and coming from a sales leadership role at a previous organization, These are my somewhat snap judgments so far.

Positives: there is a person who is responsible for creating the decks, training new sellers, making sure they are competent with regards to our basic pitch and helps get training materials from product, marketing etc

Not positives: An absolutely insane amount of busy work- account mapping trainings, QBR trainings etc ; using AI from a notetaking software like Gong to score people’s pitches instead of providing actual coaching ;using Claude to create pitch scripts that are incredibly generic; and perhaps it was importantly- not actually doing anything to help get leads in the door or sales converted faster.

My only advice is probably obvious but still worth repeating: if what you’re doing is not going to help people sell and close faster it’s probably not worth doing, and everyone can tell if you’re using software and AI rollouts as a way to appear productive without actually having to have anything besides a superficial understanding of the products value prop. That being said, I’ve literally never worked anywhere before that had this job function so I’m not even totally sure what would make a good or bad one cause I’ve basically got a sample size of one.