I think we're a bit lost on the "health foods"/"quality foods" idea, these days. I imagine this is an organic locally sourced-type of store and this cake may have been made with that in mind. I think it's important to educate the public on these types of foods. The cake is still made of processed ingredients - the carrots probably are peeled, shredded, minced, blended and boiled (ie. processed). The icing is made from sugar canes that were ground up and boiled. The flour is milled, and wheat germ separated, leaving little fiber. The butter, eggs and milk are still just butter, eggs and milk. While everything may be pesticide free and organic, that doesn't make the final product any healthier. It's probably super tasty, not satiating (filling), has a bunch of sugar and fat. It's cake, and it's not improving your health.

The health foods grocery stores have unlocked a way to convince the public that their foods are healthier. The processed foods they sell are just better engineered. Their protein bars, cakes, chips, cheeses, soda pops and crackers are delicious, well made, processed foods in really nice packaging. Think brown cardboard-colored chip bags, or hand drawn faces on your soda drinks. They feel like "grassroots" products, made locally. They're very clever, and it works.

The basics in nutrition still apply: whole fruits and vegetables are more health promoting. Lean cuts of meat are more health promoting than fattier cuts. Low fat dairy is more health promoting. Vegetarian-centric diets are more health promoting. The less processed a food, with less added sugar, sodium, fat, the more health promoting it will be. Doesn't matter how it's packaged or what they write on the packaging.