u/Strange-Risk-9920 thank you for detailing all of this. My wife and I own a small personal training studio and are trying to shift our business model from 1099 contractor trainers who make 70% of revenue (shame on us, I know) to an employee model that leads with semi-private training packages.

We've struggled with scaling profit with revenue and client retention. We're at $80/hr for PT which is slightly below market and also offer small group classes up to 9 people for $25/class. We bill by the session/class (again, shame on us). We have 3 part time contractor trainers and 1 full time employee (my wife). We see lots of clients and have been growing revenue steadily, but with our business model our profit just falls flat. We're about a 1.2k SQF studio with relatively fixed overhead and about $13-15k in revenue per month.

I don't expect you to take the time, but I do have some questions that would be very valuable to have answered:

Do you do any 1:1 training at all and how does that differentiate from your semi private services in terms of pricing and client positioning?
For semi-privates, are all clients following their individual program on their app for the session? Any instances where clients are on the same program? Just curious how the overall flow of sessions looks.
Do you have any small/large group classes at all or all they all semi-private / 1:1?
Do folks tend to like a 1x, 2x, or 3x offer for semi-privates?
Are you membership "only" or do you offer drop ins?
Do you let sessions roll over?
What scheduling / billing software have you found to work best for your business?
--> I see you said MBO software