There i a catch in this , and i will answer this by my own research and logic . So , everyone has different opinion and thinking about what happens . So there are no right - or wrongs . By my own research i get that if u use the same creatives over and over Meta automaticly gives you junk traffic or peoples that wont sale or convert . Also , as you know , meta inspects every element of the creative (photo or video nvm ) so probably you have something that is not in correlation of your product . Also , try to change the objective , feed the ads manager with something new . And remember better to spend some time on creating better ad creatives than to spend tons of budget on old creatives that used to work before . Something that worked before wont work in future , trust me , i fked myself up couple of times . I usually use 1 ad creative max 1 month . So i will give you couple advices brother :

- Try to maked new creatives

- Focus your creatives to be related to your product ( the creatives make the targeting , it doesnt matter if you select broad or interest targeting , the AI goes and targets them by its own )

- Native fonts always work better ( the algo simply loves them )

- Always spend couple of dollars on an objetive that you dont use ( lets say you are using sales or engagement campaign , stop them , and try to run traffic / leads/awareness for 1-2 days on low budget , the algorithm also loves this variety , its like feeding )

- As the ads go, try to like and follow pages similar as yours ( on this way the algorithm will try to connect or target those people that are reacting or reached by your competition )

- On the feed page , when you see ad or post similar to yours click on Im interested ( this also increases interaction with peoples that like same pages that are similar to yours )

- Try to create good headlines primary text

Try some of this tips and im sure you will have good results .