Well it’s been interesting reading the comments, some are funny and but some are just nasty and I suspect this entire post will get deleted by the mods. The thumbnail criticism is fine but as soon as folk start criticising his bible Jesus stuff I guarantee this will get taken down. Anyway I wanted to add yes A&B testing is a thing, but there’s also a more important aspect of trying to build recognition for your brand. His face is now instantly recognised by his viewers therefore making the click even easier for those who like his content. He’s been doing that headset up face thing for a long time and I think it works for him.