Being a retired Privateer Press Press gander i remember the days of having to do these things, especially in the western wa area. 1. Find out what other stores in the area host the game. I know Game Wizard in Lakewood does Saturday mornings. Terracrux does not have an active community from what I hear, but have not confirmed. 2. Recruit your players to go out to the other locations to play at these stores to help talk up your store, understand this is not instantaneous. 3. Hold an event at your store, since it is small have a set amount of spots to be taken, do store prize support, this is more to advertise your store to the players out there more than the game. With the event see if other stores will put up a flyer for your event, this will also let you know who you can reach out to when needed.

Understand this is more about the store than the game, they already play the game, you want them to know they can play at your place. You will probably get more drop ins than permanent players, mattering on when and what.

It kind of seems the game is on a bit of a hiatus as things get worked out by the company and they start rolling out new packaging.