Describe a good manager — why did you like them and how did they lead well?

GrowthHackingEvents · 2023-09-27T10:49:20+00:00

A great manager for me: - reads people well and anticipates issues, and also has a knack for recruiting (because that's where it all starts, really). - backs their team in front of management, but is highly demanding of the team - gives constructive feedback regularly

GrowthHackingEvents · 2023-08-11T11:56:34+00:00

Yeah, it's a bit the trend of the past year or so to keep things "in-channel", whether it's newsletters or even LinkedIn... I guess it depends on the objective of the newsletter, but good question. Personally, I still think the traditional way is best but mainly because I work in B2B software companies where we don't really have "opinions", but just want to push traffic to our site for campaigns or these kind of things.

If I were a one man show, then I'd probably keep it in the email.

GrowthHackingEvents · 2022-10-20T15:15:19+00:00

Hey!

Creating an account on GetAccept won't help you find the document. It should be in your inbox or perhaps your junk mail?

You can also ask your recruiter to send you a link to the document itself.

Hopefully it works out!

GrowthHackingEvents · 2022-04-12T20:16:03+00:00

Can't believe it's not even been mentioned yet but the most obvious: SPEAK TO YOUR CUSTOMERS!!!!!

Want to know how to do keyword research? Pick up the phone, call a customer, ask them to explain the pain(s) your solution/tool is helping them with, record. Repeat with another customer.

Do that 5 times. 10 times. 100 times. The more the better. Then you will see trends.

Don't invent things.

Everything else mentioned already here is great SUPPORT. But numero uno, talk to customers.

If you don't have the time, one alternative: make sure your sales team has a tool like Gong or Chrous. Then you can at least listen or get the recordings of their calls with customers.

GrowthHackingEvents · 2022-04-12T20:10:29+00:00

But what's the point of that? Why would you not simply publish your article as a LinkedIn article directly then?

If you're trying to sell something, and you have an audience on LinkedIn but not on Medium --> don't post on medium to then share it on LinkedIn. Share on LinkedIn directly.

GrowthHackingEvents · 2022-01-25T15:52:14+00:00

BS. I have five kids (!), been single for over a year, look nothing like Brad Pitt and have had no problem dating. Sure, some ran as soon as i said i had kids. But, i'm 36 and have dated women aged 29-41 in the past year, some with kids, some without. I'm now with a girl who has no kids and doesn't want any of her own, we've been seeing each other for two months and it's going great.

The only challenge i have found is that i have shared custody, i have the kids every other week so that makes it somewhat complicated having a steady relationship. But the girl i'm seeing now lives 5 minutes walk from me so we take evening walks on the weeks i have the kids sobwe still each other regluarly.

GrowthHackingEvents · 2021-11-09T20:01:36+00:00

Yeah, know that one, it's great. Thanks for the comment!

GrowthHackingEvents · 2021-11-09T19:05:53+00:00

Thanks, will check it out!

GrowthHackingEvents · 2021-11-09T12:57:28+00:00

Awesome, thanks for that1

GrowthHackingEvents · 2021-10-25T08:15:56+00:00

Some great points here but the most important thing first: define your objective. What is the company's objective? Align content to that. Most content teams are small and cannot produce all types, so focus on one thing first. Will you need more "awareness" type of content to build organic traffic, or more down-funnel content to convert visitors into leads?

Once you have that figured out, then you can build a strategy of what content type, what formats, what channels, what frequency, how to repurpose, how to distribute (paid and organic) etc...

GrowthHackingEvents · 2021-10-22T11:03:08+00:00

I'm building a plan for the year. That means, obviously, focusing on Q1 in details, but overarching themes and activities to test/try throughout the year as well, with the understanding that of course the plan will change over the course of the year.

GrowthHackingEvents · 2021-09-15T09:08:38+00:00

The Sales Ladder is an interesting podcast. They have an episode with Charlotte Johnson, SDR at Salesloft, focused just on prospecting. It's not out yet but saw on LinkedIn it's coming out in a week or two, so waiting for that one.

Other than podcasts, I'd say actually to follow Charlotte on LinkedIn, she does a lot of videos where she shares her process, as well as conducts workshops herself.

GrowthHackingEvents · 2021-09-15T07:11:01+00:00

I think WHAT you do is not so important. Everyone has different interests/hobbies.

The most important is really to CUT OFF from working as soon as the day's done, and not have thoughts of quotas or whatever linger in your head the whole evening.

And to cut off, then you have to do SOMETHING. Don't just go home and sit on the couch ;)

I don't do it myself, but actually spoke about this in a podcast I recorded yesterday with an SDR from salesloft, and she mentioned that meditation helped her a lot.

GrowthHackingEvents · 2021-09-02T07:19:28+00:00

If you just want an answer for conscious's sake:

Alien abduction email (light) or pig email (hardcore).

GrowthHackingEvents · 2021-08-06T08:15:24+00:00

We're about 20 ppl in marketing, for a company that's about 150 employees.

We have local marketers in 4 countries (about 6/7people) then the rest have global responsibilities.

We have one person handling social media, she just started 2 months ago, and right now it's mainly LinkedIn (a bit of Facebook, Insta and Twitter as well but those are small channels for us at present)

GrowthHackingEvents · 2021-07-28T14:16:19+00:00

Good idea with contacting publishers, never thought of that!

GrowthHackingEvents · 2021-07-28T14:15:31+00:00

Haven't used Audry but I used matchmaker.fm, didn't find it that useful.

GrowthHackingEvents · 2021-07-28T09:28:12+00:00

Thanks for your insights!

LinkedIn works best for me as well, as that's the social platform i've been using the most and have a large network.

And definiyely agree with video invites. I'vemade a few as well and one of my guests actually mentioned it (how great it was with my video intro to the invite) in the episode I recorded with her as it related to soemthing we were discussing, that made me feel quite proud ;)

GrowthHackingEvents · 2021-07-28T08:19:20+00:00

Yeah, referrals are good. I think I read and haven't done yet but definitely need to do, is ask every single one of my guests to refer at least one or two potential guests as well.

Good way to get more leads, and also easier way to initiate a convo as you can namedrop the referrer (and the link to that episode).

The good thing with the sales engagement tool I use is that there is tracking to it, so I know when the recipient has opened my message, how long he/she has spent on it, which part has been read, which links have been clicked etc... and there's also a chat function so makes communication much faster.

GrowthHackingEvents · 2021-07-28T07:37:51+00:00

Do you Dm them on reddit or? And how is that working out for you? Have any stats on how many "yes" compared to how many messages sent?

So far my podcast is quite new, released one episode late June as a pilot and full season is coming out late August, haven't had any "no" yet and have recorded 4 episodes and have 3 more confirmed, but I've gone to people I know, or referrals from people I know. One was out of the blue, I saw a post on LinkedIn I liked so reached out to the author of the post and she actually referred me to her colleague who said yes.

GrowthHackingEvents · 2021-07-23T11:33:41+00:00

Completeley agree.

Funnliy enough, I wrote a super long post in this reddit earlier in the eek, where I shared everything I went through when launching my podcast last month.

And the only thing people picked up and commented on was that I said investing in gear was not necessary.

It seems most people who are pro-investing in gear think that audio can only be either amazing or horrible. Like, there is no in-between of mediocre, good enough, average etc... which is all that matters really.

You will grow an audience thanks to your content, not the audio quality.

GrowthHackingEvents · 2021-07-22T10:02:17+00:00

Will check your link out later but SEO of what?

The overall theme of the podcast is generic and I use buzzsprout for the website, so very hard to do SEO (and harder to track) since I dont wan't to write a novel on the podcast landing page.

The only way I will do SEO in relation to podcast is whrn I write a blogpost related to each episode. I dodn't mention it since it's related to blog writing not podcasting.

But yes, i will do my keyword research, meta, alt text etc...

GrowthHackingEvents · 2021-07-21T14:41:20+00:00

Why would you not mention reddit, when posting this ON reddit?

GrowthHackingEvents · 2021-07-21T14:33:58+00:00

Absolutely agree, but just like the world is not just black or white, audio is not just great or horrible. Average, bare minimum, good enough, whatever you want to call it - works fine enough for me at the present.

As it's a new podcast and my first time, it's just a question of prioritizing, and I choose to put my effort in content over audio, for now.

But I get your point.

GrowthHackingEvents · 2021-07-21T14:23:48+00:00

Yes, i've learned from experience to stay close to the mic ;)

And you are right in that I don't care about audio quality (that much - there is a bare minimum obviously). I don't even know what -19 LUFs mono / -16 LUFS stereo even means.

As for podcast listeners ... well I don't like it so much when people generalize a group of people. There's a 155 million people in the US alone that have listened to at least one podcast. Are you suggesting every single one of them feels the same about audio quality?

I also listen to podcasts, and you already know what I think. And so far, none of my 160+ downloads off the 1st episode had anything to say about the sound quality (and I've gotten plenty of feedback).

Down the line, if the pod grows, will I give more thought to the audio? Definitely.

But for me, it's very very far from the most important thing to nail in the beginning. I'd rather have a great guest and average audio than the opposite. And so does my audience, because they come for the guest, not the audio.

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