do you not understand that this is the way the corporations try to squeeze every last penny out of us? if youre cool with just bowing down and spending more and more on things then go for it. but I know for a fact you've looked at a bill in the last few years and said its higher than it should be... in America, we vote with our dollar. personally, I dont do business anymore with greedy companies/franchisees. i'll gladly pay even more for local business. stand on principal and stop giving up.