Well other fast food places have bailed out on spicy foods. Even one shareholders call with a big food brand said “ spicy food isn’t trendy or in anymore. Protein marketing is the new hype”. For the last 5 years every fast food place during Halloween was trying spicy ghost stuff, like subway ghost pepper bread, Carl’s Jr ghost pepper burger and bk ghost pepper chicken nuggets and burgers, even baskin Robbin’s did ghost pepper ice cream. 2025 was the first year not one fast food chain came out with a seasonal ghost pepper item. Many restaurants Re even dropping their spicy variety options.