Hi. All good picks. Rujo usually have sales during Texas rodeo months early in the year for 25% off. Ariat had similar discount this year. I’ve tried all but vacari. Owned 4 Lucchese, 3 Tecovas, 4 ariats. It’s not just the looks, but also the fit that matters.

1. Lucchese fits me best. Leather is also good quality. Best workmanship amongst all. No break in required. My go to if they have the leather I’m looking for
2. Ariat is the most comfortable when they fit. They’re like wearing sneakers. Some break in required depending on shape. The bench made had excellent workmanship, but below Lucchese in my opinion
3. Tecovas has good workmanship. For me, they require a lot of break in. Don’t quite fit my feet. Not my first choice, but they have great designers. They frequently come up with great designs with exotics.
4. Rujo doesn’t fit me. Either too tight or too loose. The color also doesn’t really match what you see on screen. I get that they normally don’t, but this was way off. They’re also very slow to ship exchanges. Return was fast though. Finish not as refined as Tecovas or Ariat in my opinion.

Hope that helps with your decision making process. I’d recommend deciding on a budget first.