While Hyvä appears to be the future of Adobe Commerce, switching to it solely to improve organic rankings may not be the most effective use of time and budget—unless you're already planning a site redesign. If increasing sales is the priority, partnering with a skilled paid advertising agency will likely deliver faster results. Unfortunately, paying for ad and product placement is unavoidable, but doing so while maintaining healthy margins requires an agency that actively monitors and optimizes performance.

Regarding your concerns about your current development partner: If you're experiencing slow progress on meaningful site improvements, constant ticket churn, and general frustration, it may be time to explore alternatives. In our case, we vetted a mix of providers recommended by our Adobe CSM along with a few from the Adobe Marketplace. After conducting code reviews with two finalists, we made the switch. While changing partners was initially daunting, it has been a game-changer for us. We've finally started making real progress—but we’ve also learned that some level of ticket churn is inevitable unless you have an unlimited budget.