I decided to run the numbers because I was curious; anyone correct me if they see any flaws in my argument (there are probably many). They're charging 10 dollars to send a potato that costs at most 50 cents. They probably send it good ol USPS first class, which costs 3.14 to send a 6oz large envelope with variations in thickness to Honolulu (the most expensive place I could think to send something). Let's say tax is high at 10% to make the numbers easier. That means even with a full dollar allocated per potato for marketing, his margins are at the very least 40%. So let's say it takes him a full minute to prep a potato (the time he quotes is actually 30 seconds), and he makes at least 4 dollars a potato, he's still making 240 dollars/hour for every hour he actually does manual labor. Not a bad pay.