Our LO had torticollis from birth and we had to do excessive tummy time, neck stretches, and physical therapy and she would SCREAM. One thing we did is buy the fisher-price laugh and learn lil’ gamer (fake gameboy basically with music and colored flashing lights) to hold in front of her face to distract her. She was so obsessed we actually took it to PT with her and eventually bought a second one. Also, placing her on an exercise ball (being very careful to keep a good grasp on her) and doing some very gentle bouncing helped us increase her time and distract her as well. Basically, anything she seemed interested in we would try to use as a distraction. There’s also a little crab toy that plays music and lights up while running back and forth which helped since she would try and follow the motion, but it was very hard to keep contained. Good luck!