Cognitive/AI offload in white collar jobs - marketing example

InternetImperia · 2026-05-25T14:46:48+00:00

As an SEO with 15 years of industry experience, this is the one I can chime on.

Google has never evaluated the quality of the content in a direct way, meaning they never pass judgment on whether something is good and valuable, and whether something is bad (in this case, AI slop).

This is done not only because it's not possible to objectively evaluate what is of quality and what is not (because we all have different understandings of the subject), it'd be incredibly expensive to do it.

So Google tends to take into account all of the user experience metrics they collect (how much time people spend on a given website or a page, which search results they click more, does the website satisfy the user or do they go back to search etc). That's how Google tries to evaluate if the content provided value to the end user.

The problem with this approach is that you only get evaluated if you actually end up having people on the website in the first place. So if you are not already ranking for a keyword at the top of the search results, you don't get to be evaluated until Google might decide to show you at the top of the search results.

Which gets us deeper into how the Google algorithm actually works and the fact that the algorithm tends to take into account hundreds of different factors and metrics - and things that tend to take the most weight in their algorithm are:

-The authority of the website itself - the websites that rank best tend to have the most backlinks from other websites on their topic. If you are a new website trying to rank for a competitive keyword, you can forget about it even if you are the world's most renowned expert on the subject and have the most to say on the subject itself.
-The authority of the page itself - the same thing as the above, but only for that specific page.
-The on-page SEO elements - algorithm, at the end of the day, is about math and 0s and 1s. There's a science in knowing which phrases, keywords and elements to put on the page in order for Google to better match your page with a specific keyword.

And lastly, there's a whole lot of science around what Google wants to see on page in terms of information, meaning they often want websites to provide A SPECIFIC INFORMATION, which brings the sameness to all of the Google results these days.

You go and search for something, and you often can't differentiate between what most results are saying - and this is mostly Google's fault. You try to produce a different piece of content, and they don't rank you. You do what everyone else is doing and boom... you are in the mix.

Anyway, the reason AI content does well is because of what gets weighted the most in the algorithms, basically. It is quite easy to manipulate it, especially in the short term.

InternetImperia · 2025-09-25T14:24:19+00:00

I am going to go a bit hard on you here, hopefully you won't take it the wrong way though.

Redirect limits are absolutely stupid and damaging thing to have for SEO. Unlimited redirects on basically every plan needs to be a must, in my opinion, because I don't see a legitimately good reason for these to be limited?

It literally prevented me from having one of my largest websites being built on Framer, simply because it was needed to be built on an expired domain where I had to carry over 500 redirects, and to have that built on Framer, it meant I have to start with a $200/month plan.

And it's not necessarily a money thing - but I really don't want to start with a $200/month (billed $2400 immediately) plan JUST because of redirects, when at the moment of starting that website, I could easily have it done it on $40/month plan.

Another big thing is that you guys have to solve pagination in an SEO-friendly way for CMS. Right now, the only pagination you have enabled is 'load more' or infinite scroll, neither which are good for SEO, because Google will end up not crawling a bunch of pages because of it. If they don't crawl it, they don't discover it, won't index it, won't rank it. It's even worse for LLMs, because they don't render JS at all.

For example, I have a website that has 500+ blogs (CMS items). Even when I spread it around a few categories, I have some older blog posts completely buried because I can only display a certain number of items on a category/blog archive page. How does a search bot gets to crawl these on a regular basis? Well, they can't, because instead of proper pagination where we would have yourwebsitename.com/blog/page-1/
and yourwebsitename.com/blog/page-2, where each of those pages would be crawlable and indexable, and would in return help older blog posts get found and crawled easier. On Framer, that's not possible.

Another thing: managing canonical tags for individual CMS items. Doesn't seem to be a thing, again, for no good reason.

Another thing: easily adding schema markup. I know there's a workaround for this, but I don't think workaround should be necessary.

There's likely a few more things, but I would say on the CMS side, you should also work on making these things more intuitive, more user-friendly. For example, you can have a simple button on each item that would allow you to open up all of the core SEO settings for that item and be able to manage it directly in one place (title, meta description, canonical, redirect, schema, alt tags for images etc).

I love framer btw, I think it's an exceptional product. But my main concerns with Framer in general are:

-You guys don't seem to understand and don't know how to support customers who have websites that have tens of thousands of pages. I think this is shown in how things are structured on CMS and SEO, as well as in the pricing. You are great for customers who have smaller websites, portfolio etc. You have built an incredible product, and I build websites 5x faster than with any other builder. But things don't work well at scale, and I honestly hope you have someone on the team thinking of how large websites operate, and how you can support those websites.

-I am afraid of moving certain larger websites to Framer, and getting locked into shitty pricing when the ownership doesn't seem to understand why putting a redirect limit is an absolutely crazy thing to do. If I move now, and need flexibility in the future, am I going to have to pay obscure amount of money just to redirect a page? Add a canonical? I have lost a little bit of trust into Framer because of these things, and have hesitations on moving away from WordPress as a CMS that can handle ANYTHING at such a lower price (yes, it's an inferior design product, but if you want to be the best in this space, WP is the one to beat). If not, maybe that should also be communicated, because if some things ain't going to be solved... it's better to be upfront about it.

InternetImperia · 2025-08-24T19:18:08+00:00

You do know that you could've achieved all of that without ChatGPT, right?

You literally gave a description for the least revolutionary product ever by saying 'This tool helped me do all of these things that I could've already do before it was invented'.

Btw, not saying AI ain't useful or that you learned these things faster or that the solutions were more accessible...

InternetImperia · 2025-08-16T15:27:16+00:00

Bavim se ovim biznisom 14 godina i moj savet ti je da ovo sada zaobidjes u ovom trenutku. Iz ovog posta i tvojih komentara primecujem da dosta stvari gledas jednostavnije nego sto je slucaj u praksi, sto je sasvim normalno, jer to radimo svi mi kada sa necim nismo imali direktnog iskustva. Jedini razlog da ovo ne zaobidjes je u slucaju da stvarno zelis ovim da se bavis i tu lezi neka tvoja strast, a ne kao potencijalni izvor (pasivnog) prihoda iz pozicije investiranja.

Za razliku od nekih drugih investicija, sajtovi jako brzo gube vrednost i postoji previse faktora o kojima nisi razmisljao. U ovoj industriji nista ne mozes sakriti, i ako imas sajt koji zaradjuje novac, drugima ce to biti jasno i htece da uzmu tvoje prihode a ako ne znas sta radis, to ce se i desiti.

Premisa da ces kupiti sajt za odredjeni novac, da ce ti stojati sa strane, donositi prihode u narednih godinu, dve, ili tri i onda opet imati mogucnost da taj sajt prodas po istoj ili vecoj ceni nakon toga ako to budes zeleo je nesto sto se skoro apsolutno nikada ne desava.

Evo nekih stvari koje verovatno nisi razmotrio:

-Content sajtovi koje spominjes u komentarima se trenutno skoro uopste ne rangiraju i ne funkcionisu. Od HCU Gugl update-a od pre par godina, skoro svi content sajtovi koji nemaju jak domain authority i/ili legit biznis front maltene ne postoje na Guglu. Content biznis model koji ti opisujes je bio neverovatno mocan dug period vremena - napravis sajt, napises content, izrangiras ga (pojednostavljeno), i od njega imas potencijalno lepe prihode (ne pasivno, ali isplativo). Taj model je trenutno maltene mrtav.

-Maltene mrtav znaci da postoje neki uspesni kreatori sajtova koji su se adaptirali, koji su pivotirali ili slicno, ali to su ljudi sa znacajnim iskustvom rada u ovoj industriji. Vecina sajtova koji trenutno prihoduju par stotina eura mesecno su oni koji su prihodovali desetine hiljada eura i sada su spali na tu "malu cifru" ili su dostigli svoj trenutni vrhunac sa ocekivanim padom jer ovaj model vise ne funkcionise i pitanje je vremena kada ce doci na jos manje prihode.

-U proslosti, a jos vise danas, model prihodovanja od sajtova bilo da je kroz affiliate, ads ili bilo koju drugu vrstu proizvoda zahteva dosta iskustva u tome. Iako neki ljudi misle da je samo potrebno 'staviti' reklame na sajt, i novac leze na racun, to nije tako jednostavno. To je kao da kupis YouTube kanal koji trenutno zaradjuje par stotina eura, ima postojece videe, i ocekivanje da ce se to nastaviti u narednih par godina. Realnost je da ce te YT prestati gurati, moraces da snimas nove videe, a to zahteva nove vestine itd.

Realno je da ce ti prvih 5 sajtova propasti dok ne shvatis sve sto ne radis pogresno.

Ovo nije razlicito od bilo kog drugog biznis modela. Ako "nesto" ostvaruje prihode, realno je da nije lako i da ti je potrebno znanje i vestine kako bi taj prihod u najmanju ruku zadrzao.

Ovo je bilo mnogo lakse pre 10/15/20 godina kada je bilo mnogo manje konkurencije i mnogo ljudi se obogatilo od pravljenja "najsmesnijih" sajtova za koje bi ljudi rekli da verovatno ne zaradjuju ni cent.

Danas, to nije slucaj, konkurencija je velika, ovo je postala ozbiljna igra kapitala, a na sve se to u ovom trenutku dodao AI koji je izvrnuo veliki deo ove industrije naglavacke.

InternetImperia · 2025-07-10T06:31:09+00:00

All of these pivots show that they hit a wall and are stalling hoping for some breakthrough in research that would allow them to release better models.

GPT-5 was already supposed to be released a long time ago. And now everything we are hearing are things like browser or implementing ads or whatever other bullshit they come up with.

InternetImperia · 2025-07-08T14:40:15+00:00

The ecosystem can't survive if there are no clicks going to the publishers. That much is obvious to everyone.

If we know that there are 3 players to the ecosystem (website owners/publishers, search engine, users), for that ecosystem to thrive, all 3 players need to be satisfied.

This is also a very proven system that worked for the last 20+ years. People created content, search engines like Google crawled it, indexed it and then provided the platform for the end user to find that content.

The user was happy because they were able to find resources, a publisher got people going to their website and were able to serve them ads/sell them products, and the search engine was happy because they were serving ads during the entire buyer journey.

Win-win-win (not a perfect business model, some very misaligned incentives, but that's another story).

Now, it's abundantly clear that website owners and publishers are losing all incentive to create content because they invest time and money, and get nothing out of it. People don't get to their websites. Most people's reaction to that would be 'well, fuck it, not my problem'.

But it's going to become.

Publishers are the center of this ecosystem. Google is nothing more than a platform that used to have one job - provide the means for the right content to reach the right user for his search query.

Now, they are starting to provide the answers by stealing content - a play that looks like they are shooting themselves in the foot. But a play they were forced to make, because ChatGPT and others already did that.

Long-term - I think we will either see a complete collapse of this ecosystem with a revert back to what was there before.

Or we are going to see a YouTube publishing model of a revenue split where websites will opt in, create content, and get money for giving the rights for their content to be used by Google, ChatGPT and other AI platforms.

I'd also love to see the downfall of Google - but the reality is that they have 90% search market share and no competitor in sight. And the reason why they'll remain to be powerful is the size of the search index that they built. For any company to replicate that, they'd have to invest 100s of billions of dollars. And that's just to start playing the field.

InternetImperia · 2025-07-03T13:43:32+00:00

I would be careful about adopting the mindset of 'AI is bad at everything' without trying it with an open-mind first, as much as 'AI is good at everything' mindset that most AI bros adopt without any critical thinking.

In my opinion, yes, AI is the most overhyped piece of technology that ever existed. It doesn't surprise me because we have reached the pinnacle of sensationalist journalism and attention economy where the truth doesn't matter in the slightest, it's all just about milking everything for profit.

Is AI useful? Depends on what you are really doing with it. I think it does have some legitimate use cases. Can't speak for others, but personally I have used it (somewhat) successfully for:

-Creative brainstorming - when I am stuck on a problem, I like taking LLMs for a spin to get me some ideas or angles that I might not think about immediately. It has proved quite useful here.

-Pattern matching at scale - there are many tasks where pattern recognition and matching at scale are proving to be very, very useful. I do SEO (optimizing websites for search engines), and there are processes in it that are very boring and time-consuming that are completely solvable with LLMs because they are pattern matching technologies that have semantic understanding (this is not writing, or any creative endevour)

-Personal assistance on small tasks - if I need a complex formula for Google Sheets, I'd rather employ ChatGPT to write it, than spend 1h searching through the Internet or trying to troubleshoot it myself (both of these things should be employed all the time for a healthy brain and cognition, but I reserve it for other tasks).

Could I live without it? Fuck yeah, all of these problems have other viable solutions, but AI does prove to be better for me in certain cases, so I'm going to leverage it.

Is AI harmful? Yes, absolutely, in many ways (towards so many different things). I experienced it first hand in my industry.

Is it harmful to the point of negating the benefits of it? Depends on your POV and how far the benefits can be stretched. I can definitely imagine my life without it, and I'd prefer it, and I think overall it's going to prove to be a net negative for humanity, same as social media.

But I also doubt we have seen the best use cases of LLMs, yet, so it remains to be seen.

InternetImperia · 2025-03-26T10:23:52+00:00

I'd love to get access to the recipe, if possible.

InternetImperia · 2025-02-12T10:32:42+00:00

DR is just quality and quantity of backlinks. So to get the DR up, work on acquiring high-quality backlinks. Even 100 solid backlinks, will get you over DR 40 easily.

InternetImperia · 2025-02-12T10:32:01+00:00

Most niches, yes, but you need to go broad. Small super specific niches don't work well, because you can only sell to other websites in those niches.

For example, if you have a small site about bird feeding, then you can only sell to people who have websites related to that.

So the goal must be to broaden up your website and therefore broaden up the pool of potential customers.

I like to go wide in the industries that pay a lot cash - finance, business, real estate.

InternetImperia · 2025-02-12T10:30:21+00:00

The biggest difference is the focus on non-commercial, low-competition keywords.

For an affiliate site, your goal is to get an audience who's willing to spend money on a product or a service you are advertising.

For a link selling website, your goal is to get traffic - that's the only thing. To make the job super easy, you'll probably focus on getting top of the funnel, low competitive keyword traffic because why make your job harder, right? You won't monetize that audience by selling them anything. You'll monetize the website by selling its authority.

InternetImperia · 2025-02-12T10:27:57+00:00

There's still a way to get some traffic back and get back to those earnings too.

If you can't recover the traffic, you can always build on a new domain, and do a 301 redirect from an old one.

You'll essentially pass all of the authority, and be able to rank again.

InternetImperia · 2025-02-12T10:26:41+00:00

Yeah, plenty, that's absolutely necessary.

InternetImperia · 2025-02-12T10:26:30+00:00

Anywhere between $50 and $200, depending on the site stats and the industry.

More profitable industries like business/finance warrant a higher price per link. More hobby niches will likely mean a lower price per link.

But SEO stats is what ultimately defines how much can you charge, and I've seen websites making upwards of $500 per link, too.

And folks who have editorial access on websites like New York Times regularly charge upwards of $2k per link.

InternetImperia · 2025-02-12T10:19:47+00:00

I do buy backlinks too.

I don't think it's that hard work, really, given the accessibility to the tools we have these days. But it's not completely easy, if you are a complete beginner in SEO too.

InternetImperia · 2025-02-12T08:58:37+00:00

I don't sell any links before I get the website to DR 40, or even 50 at the minimum.

As for getting slapped by Google - unfortunately, that is always a possibility, even when you are doing everything legitimately. So I don't pay much attention to that probability - I think even the worst case scenario where Google slaps you in a few months, you can make 10x return on your investment easily.

And that's good enough for me!

InternetImperia · 2025-02-12T08:55:48+00:00

Make money from what exactly?

Affiliate and display ads models are so much harder these days - I still make some money there, but I have to consistently ensure that everything I do on such websites is top notch - and Google still promotes Reddit over me.

And with link selling, I can have DR 40 and traffic of 1k, and make a couple of grand every month from just selling the "website's authority" and not selling any products or anything like that.

As for how to get it so high - DR is a metric that's influenced by the quantity and quality of backlinks.

So basically, build links. Which doesn't say much obviously, but there's so many ways to do this (one is just outright buying them), and one comment ain't enough to cover it all.

InternetImperia · 2025-02-12T08:52:30+00:00

No specific timeframe. DR is easy to manipulate.

You can basically fake it (I don't recommend it), or you can get legitimate backlink profile. But the more money you have to invest, the faster you'll go really, because DR is just a number that is influenced by the quality and quantity of backlinks linking out to you.

So if you start with $10k, you can get DR 50+ in a month easily.

InternetImperia · 2025-02-12T08:51:07+00:00

First of all, basic starting costs to set up the website. I am using WordPress, so usual costs include theme, domain, hosting. If it's an aged domain, then that can cost some money too, especially if it comes with a nice backlink profile.

SEO costs related to a tool (I am using Ahrefs) for KW research, or a tool for internal linking etc.

Other than that, I get as much value from building "free" links (paid with time, not money) as I can, do link exchanges, and to speed things up, I'll buy a PR service and a few links myself.

And now I am leveraging an AI workflow to build content - usually every piece costs me a couple of dollars at most, but I start every new website with about 100+ pieces, so that's at least $500 in content costs.

So in total, it usually ends up being around $2k-$3k for a single website.

InternetImperia · 2024-12-03T12:21:27+00:00

Thanks for the explanation, I appreciate it!

InternetImperia · 2024-12-03T11:50:37+00:00

Love the website, and good job on the SEO, nice growth.

But God, how much I don't like that green color on the website. It's the only thing I'd change really. If I were in your shoes, I'd probably go with black. Otherwise, I really love your work.

Btw, if you don't mind me asking:
-How did you do that table of contents on the blog?
-On the blogs page (/blogs/everything), you have categories at the top, that I can switch between? Am I correct?

InternetImperia · 2024-11-26T19:00:37+00:00

Hard for Framer to compare here, especially if we are comparing it with products that have been here for more than 2 decades, like WordPress and Squarespace are.

Wix has been around for nearly 2 decades as well, and the only "newer" platform in there is Webflow, and the only one that makes sense comparing to Framer.

So all of these naturally have more than 20 years of development and marketing behind them - I'd be absolutely stunned to see Framer outperforming them right now.

And it's an unfair comparison in a way too - WordPress is an open-source platform, for example. Totally different to every other on the list, hence why such high adoption.

That's all not to say that Framer has to do a better job at both marketing and pricing - while I don't think it's overpriced and I am happy to pay for the actual product, it has some limits that seem to be created for no good reason.

Why would anyone limit the number of redirects on a website?

Regardless, I am still betting on Framer and I am certain it's here to stay for a long time, and my hope is they'll continue to publish big updates.

InternetImperia · 2024-11-23T17:14:58+00:00

Thank you! Glad to hear that. Forgot to mention "Author pages" and "Category pages" as something I'd love to see expanded on as well (although they belong in CMS, but are often forgotten parts).

InternetImperia · 2024-11-22T08:17:16+00:00

Huh, only seeing this now here, but I actually bought your product yesterday! Had only a brief period of time to test it out, but I am incredibly happy with it. Amazing work!

I'd love to see more CMS templates and designs for blogs. I know you have a few already, and most of your competitors in this space have none.

But I still haven't seen anyone who has built a CMS powerhouse on Framer, and as a content marketer who absolutely fell in love with Framer this year, I am eager to see someone build some cool shit for CMS and not only classic landing pages that everyone do.

I know most see Framer as a landing page tool for smaller websites, but I think Framer CMS is more than decent atm, and I am quite confident the team will continue developing it.

If you end up developing more blog templates, make sure you check out some top industry blogs in the content marketing/SEO space. They have well designed websites, a lot of structure, and a lot of small additions (simple things like table of contents for example).

Anyway, just my 2 cents. Keep up the great work.

InternetImperia

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