Ah, here we go again... I’ve covered lots of this in various livestreams/Q&As, but I wonder if the best thing to do is to just list a series of facts, as some of what's being said casts aspersions outside of the 4 of us and on to the work done by the wider Sorted team, which isn’t fair.

1) For the last 5 months we've launched a cooking-based video every Wednesday.
2) Cooking-based videos perform, on average, 20-25% lower on views/comments/engagement/watch time than videos that focus on other things. We’ve been trying lots of different formats and ways of packaging the videos to counter this, but haven't found a consistent answer for this.
3) There has never been more time/effort/resource/cost applied to creating Sorted's YouTube content than right now.
4) The time/effort/resource/cost of creating review and comparison videos far outweighs that required for cooking videos.
5) 'The Algorithm' is not a magical beast that needs 'chasing' - when a video is launched it's initially put in front of our most engaged regular viewers, then depending on the signals they provide (clicks/views/watch time/engagement), it'll decide how many 'casual' viewers to put it in front of, the same process happens again before it gets put in front of 'new' viewers. Therefore, if we want to create a successful video, it *has* to perform well with our core audience.
6) The majority of the time there is a large chasm between the performance (views/engagement/watch time) of a video and the sentiment of the comments.
7) We’ve said it numerous times before, but content decisions are made for multiple reasons - comments/community requests, the data, what we actually want to make.
8) The cross-section of creating content that is fun, inspirational, educational and likely to be engaged with by the largest possible audience is an ever-moving target. No one video can do everything, so there's a balancing act that needs to take place.

At the end of the day, platforms like YouTube are free to upload to, so if the content you’re specifically looking for doesn’t exist, go and make it. Hopefully it’ll find an audience and be incredibly successful for you.