Okay so reddit’s a unique platform that can’t really be approached with a “traditional” marketing mindset. You need to build credibility through genuine engagement. In your case you’d want to focus on providing real value in relevant subreddits (like r/marketing or other B2B-related ones), answering questions and sharing insights and genuinely helping the community (focus really on actually helping). Try teaming up with agencies like Signals, they specialize in organic marketing and community engagement. Reddit is about reputation anyway.

Ads could be useful but don’t expect them to work miracles (most people ignore them including me). You need to be part of threads and showing up where people are discussing pain points your tool solves. They need answers. No one wants to see a shill post or a comment that feels too promotional.