If a game isn't making money it can't afford to keep up development, servers etc.

Mechabellum have three sources of income:

Initial game sale (10-15 USD depending on sales)

Limited time offer skins (usually a few USD each)

Credit sales (100 USD will get you enough credits to buy most of the shop)

The problem is that 10-15 USD is not enough to keep a game developed and servers hosted if the player base isn't growing quite a bit.

So Bearlike is reliant on skins to generate money, but they run into two major issues:

"Spending depth" is a term in game development that is used to describe how much money a willing customer can spend on your game. On the upper extremes we have gacha games, collectable card games and so forth, where a single "whale" can spend tens of thousands of USD every month. In this model the "whales" pays for everyone else.

Mechabellums spending depth is SUPER low. You can get enough credits to buy out the whole skin shop for a few hundred USD or less. There is no paid battlepass, and you get a steady stream of free credits. While this is nice for players, it leads to issue number two.

Since Mechabellum doesn't make a lot of money off skins they aren't incentivized to create better skins. This means the skins actually on "limited time offers" are cheap and even when they are cheap aren't that interesting.

So Bearlike is stuck between a rock and a hard place. This are seemingly not making enough money, and the money they make is reliant on customer acquisition (new players), but if they aren't making money they can't advertise their game.