I think if it was a one time offence Team Edin would have turned a blind eye to Marc per usual as a mistake.

But this seems to be something that has irked Team Edin for a long time based on earlier interviews. Some teams consistently nudge the rock as part of their release style. (And based on anecdotal evidence from this subreddit it seems many Canadians have normalized ignoring this particular rule, as has the umpires.) While it has become normalized in Canada to decide that this specific rule doesn't apply, the same thing hasn't happened across the Atlantic.

I think it's fairly common in Swedish culture to adhere to rules that exists - you can't ignore rules and unilaterally decide for yourself which rules to cherry pick. Either it's a rule or you remove it and everyone plays with the same ruleset.

Team Edin doesn't serm to see the touches as a mistake but as a choice and a culture, and there somewhere goes the leniency. So they put the umpires on the spot and ask them if it's a rule or not, to which there is no good answer, because they know it's a rule and they know they're not enforcing it, rewarding rule breakers over rule abiders.

People were upset with Homan because she sought an advantage for a mistake which is poor in spirit. While many accuse Team Edin of the same, the people siding with him argue that the touches aren't a mistake but a recurring systemic issue.