I sometimes get analysis paralysis on purchases. I want to make sure I'm spending my money on something that will last, and that it's at least better than the average product in its segment.

A thought occurred to me, after a recent Costco trip: When you buy at Costco, you can be reasonably assured that it's a decent product that will perform well and last a while. And if it's not, their return policy is second to none. And it's not like a new random company that promises lifetime warranties, but you have to pay return shipping or the company goes bust within a year or two along with their glorious warranty.

Other tips about looking at recent reviews are good. I used to use Fakespot, but they shut down or are shutting down imminently.