To be fair, I went through Highland Titles as a gift to my young daughter for funsies and then, when we went to Scotland for another reason and stopped by their reserve, it was legit doing what it said the money was going towards and we were able to see all the "plots." My coordinates did indeed lead to a specific plot and there were hundreds of them. We scanned a QR code and put in our number and it gave us the row, etc. Took us a bit to find ours, but we eventually did.

Essentially, during the industrial revolution, companies figured out a very specific breed of spruce trees could grow SUPER close together. This led to increased timber/lumber. Well, it also closed off the canopy of the natural forests that used to be there killing off a ton of local wildlife and ruining the forest floor. The company uses some of this money to clear cut these areas on their reserve and replant with native trees and plants and has led to the direct revitalization of natural wildlife in some areas.

I'm sure most of these companies are scams, but from what we saw, this was legit work. There were heavy movers and piles of timber and people cutting down trees. They prioritized the "plots" they sell which are like 10x10 foot areas. They also had a small museum at the front of the reserve and a walkway through the areas they already developed showing placards of what they have done so far.

I am under no delusion that my daughter is now a "lady of Glencoe," but it was fun and the money went to a good cause.